Zero, One, Infinity — The Only Three Numbers Your Startup Should Care About
This post was originally posted on my blog Opportunity Cloud back in 2011.
Zero. Getting started. Launching. Finishing the first version. Deciding on a name. Registering the company. Signing the co-founder agreements. Everything that gets you from a non-startup to a startup. We call that “getting to zero”.
One. Your first paying customer. Before you have a paying customer you don’t have a company, you only have a dream. A paying customer means someone thought your solution to a problem they had was worth paying for. A paying customer means you have a purpose and a reason to exist. A paying customer means most likely there are other paying customers.
Infinity. Scaling the company. A first company is a good milestone but to reach infinity you have to have a system that runs by itself. A wealth generating machine. An engine of growth. Something that is built to sell.
Zero. One. Infinity. Three milestones for your startup. The three most important numbers in your business.
