Two companies at once
Every company is always, under the surface, two companies at once.
The first company is the result of your past and it is what the company is today. The customers you currently have, the products you currently offer and so forth.
The second company is the company of tomorrow. The company that you will become. The customers you will have in the future. The products you will offer but are not yet offering.
We still call the leader of a company CEO. That’s Chief Executive Officer. But that title is all about the first company. The dictionary…