DALL·E is CREATIVE DESTRUCTION…

Erik Starck
Jul 8, 2022
Picture from the OpenAI web site. https://openai.com/dall-e-2/

…or the beginning a new era of explosive creativity when new tools to create everything you can imagine reach everyone? Like the early days of CLIP ART times a million.

That remains to be seen.

One thing is sure, though: AI will change the game for creative (and most other knowledge work as well) work.

Three questions to ponder on:

1. If I tell an AI to render an image “in the style of HR Giger”, who owns the copyright of the result?

2. What new tools will be needed to streamline and optimize the creative process when an AI is involved?

3. What new roles for creative humans will emerge when the AI does most of the work? (Or does it? What _is_ “most of the work”, any way?)

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Erik Starck

Building the startups that will fuel the future of work as the Head of BootstrapLabs Venture Studio for Future of Work