Every company is always, under the surface, two companies at once.

The first company is the result of your past and it is what the company is today. The customers you currently have, the products you currently offer and so forth.

The second company is the company of tomorrow. The…

I was once a huge Prince fan.

I still am, to a certain extent, but for a period of my life I was a fan on the level where I bought obscure bootleg albums with poor sound quality just to hear a song I hadn’t heard before.

At his (arguably)…

Activity -> Output -> Outcome -> Impact.

Team members think about activities.

Project leaders think about output.

Product owners think about outcome and management about impact.

So far so good.


  1. Few organizations can connect the dots between them very well.
  2. Often Product Owners think output which breaks the chain.
  3. Many times Outcome and Impact are not even part of the plan.

How do we avoid 1–3?

When I saw the amazing Google Duplex demo from the latest Google I/O conference I was, like everybody else, blown away by the capability of the machine to understand human speech.

It’s easy imagining a world where computers make bookings and order food for us and take the place…

We’re currently doing a 2 day training session in what we call “3D Agile”.

The 3 “dimensions” of 3D Agile are:

1. Is the way we are working helping us, and the rest of the organization, make the right decisions and reach our outcome goals in an efficient way? …

“Strong opinions, weakly held.”

This is a quote from internet legend Marc Andreessen about how entrepreneurial leaders should think and act. This dichotomy is challenging to achieve, but necessary to embrace change while at the same time pointing out a clear direction for your team.

Another way to look at…

The Secret Master Plan your company badly needs

Tesla Model 3

Tesla (finally) released the $35K version of Model 3 yesterday. This, in some ways, finalizes the “secret master plan” from 2006:

“So, in short, the master plan is:

Build sports car
Use that money to build an affordable car
Use that money…

Preparing for a sprint. Photo by William Stitt on Unsplash

A sprint is when you run as fast as you can a short distance. You exhaust as much energy as you can in what can be described as a focused explosion. The goal is set (typically 100, 200 or 400 meters away) and the track is planned and designed to…

Three habits — or abilities — I wish I was taught in school.

The first one is about the importance of focus for productivity. I just stumbled upon the excellent book Deep Work by Cal Newport. In the description of the book, Deep Work is described as follows:

Deep work…

This post was originally posted on my blog Opportunity Cloud back in 2011.

Gone fishing.

Zero. Getting started. Launching. Finishing the first version. Deciding on a name. Registering the company. Signing the co-founder agreements. Everything that gets you from a non-startup to a startup. We call that “getting to zero”.

One. Your…

Erik Starck

I help companies lean forward, build awesome products and seek impact. http://leanforward.se

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